PERIMETER ADS IN FOOTBALL DELIVER HIGH ROAS
61M+
AVG. IMPRESSIONS
Achieve high reach
in short time
1.25 EUR
AVG. CPM
Address premium target
group cost-efficiently
3,500 EUR
BUDGET
Create relevance
with tailored budgets
FOOTBALL REACHES ADVERTISING RELEVANT, MALE TARGET GROUP
Reach and Income
33.1M Football Fans in Germany
75% of fans are male
+49% higher household incomes vs. German average
Demographics
51% of fans are 18-39 years of age
33% of fans are 40-59 years of age
16% of fans are 60+ years old
FOOTBALL TARGET GROUP
It is increasingly difficult to reach the advertising-relevant target group. With in-content ads in pro sports you reach your target group in a short timeframe via live TV, YouTube, Instagram, and TikTok.
75% male target group
51% between 18 to 39 years
+49% higher net household incomes
Your brand in a premium setting
FOOTBALL TARGET GROUP IN DETAIL
Pure emotion. Your Brand.
61M impressions at 1.25€ TKP
Advertisers who book perimeter advertising in football via the GIPEDO Campaign Manager achieve around 61 million impressions per campaign. In-content advertising in soccer is one of the most cost-efficient forms of advertising. The average CPM per campaign is EUR 1.25. With GIPEDO, you do not book long-term sponsorships, but targeted media deals. Each campaign comprises an average of 3 to 4 games. This makes it possible to reach target groups at an attractive return on ad spend (ROAS). You can start with a budget of EUR 3,500 and place your advertising in the heart of professional sport in just a few clicks.
Target group has high incomes
Looking at the net income of viewers, football reaches households with significant purchasing power via the streaming providers Sky and Dazn. With a net household income of around EUR 67,000, football-watching households earn around +49% more than the German average (EUR 45,000). This makes the target group particularly interesting for advertisers.
Target group is young and male
75% of all football viewers are male. Via the streaming providers Sky and Dazn, a particularly young target group is reached that hardly ever consumes linear TV. 23% of viewers are between 18-29 years old, 28% between 30-39 years old. The 40-59 age group accounts for 33%. Older than 60 years are 16% of viewers. Compared to the average age of the German population, football reaches a significantly younger target group. 51% of the football target group is under 39 years old, compared to the German average of 32%.