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FOOTBALL REACHES 33.1 MILLION FANS IN GERMANY

Football reaches all age groups in Germany

Mostly male fans with high net incomes watch football

High reach via live tv, highlights and social media

PERIMETER ADS IN FOOTBALL DELIVER HIGH ROAS

61M+

AVG. IMPRESSIONS

Achieve high reach

in short time

1.25 EUR

AVG. CPM

Address premium target

group cost-efficiently

3,500 EUR

BUDGET

Create relevance

with tailored budgets

In-Content Ads in Football (Perimeter Advertising) with celebrating players
In-Content Ads in Womens Football (Perimeter Advertising) with celebrating player
In-Content Ads in Football (Perimeter Advertising) with striker ready to shoot

FOOTBALL REACHES ADVERTISING RELEVANT, MALE TARGET GROUP

Reach and Income

33.1M Football Fans in Germany

75% of fans are male

+49% higher household incomes vs. German average

Demographics

51% of fans are 18-39 years of age

33% of fans are 40-59 years of age

16% of fans are 60+ years old

FOOTBALL TARGET GROUP

It is increasingly difficult to reach the advertising-relevant target group. With in-content ads in pro sports you reach your target group in a short timeframe via live TV, YouTube, Instagram, and TikTok.

75% male target group

51% between 18 to 39 years

+49% higher net household incomes

Your brand in a premium setting

In-Content Ads in Football (Perimeter Advertising) with celebrating players and fans

FOOTBALL TARGET GROUP IN DETAIL

Pure emotion. Your Brand.

In-Content Ads in Football (Perimeter Advertising) with goalkeeper in front

61M impressions at 1.25€ TKP

Advertisers who book perimeter advertising in football via the GIPEDO Campaign Manager achieve around 61 million impressions per campaign. In-content advertising in soccer is one of the most cost-efficient forms of advertising. The average CPM per campaign is EUR 1.25. With GIPEDO, you do not book long-term sponsorships, but targeted media deals. Each campaign comprises an average of 3 to 4 games. This makes it possible to reach target groups at an attractive return on ad spend (ROAS). You can start with a budget of EUR 3,500 and place your advertising in the heart of professional sport in just a few clicks.

Target group has high incomes

Looking at the net income of viewers, football reaches households with significant purchasing power via the streaming providers Sky and Dazn. With a net household income of around EUR 67,000, football-watching households earn around +49% more than the German average (EUR 45,000). This makes the target group particularly interesting for advertisers.

Target group is young and male

75% of all football viewers are male. Via the streaming providers Sky and Dazn, a particularly young target group is reached that hardly ever consumes linear TV. 23% of viewers are between 18-29 years old, 28% between 30-39 years old. The 40-59 age group accounts for 33%. Older than 60 years are 16% of viewers. Compared to the average age of the German population, football reaches a significantly younger target group. 51% of the football target group is under 39 years old, compared to the German average of 32%.

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