BASKETBALL ATTRACTS ESPECIALLY YOUNG AND MIDDLE-AGED MEN WITH HIGH INCOME
Reach and Income
10.6M Handball fans in Germany
70% of fans are male
59% with net-income above 2.000 EUR (vs. 43% German average)
Demographics
39% of fans are aged between 18 to 39
36% of fans are aged between 40 to 59
25% of fans are 60+ years old
BASKETBALL TARGET GROUP
With in-content ads in pro sports you reach your target group in a short timeframe. Primarily via DYN, additionally via Free TV and social media.
70% male target group
39% are 18-39 years old
High net incomes
Your Brand in premium setting
BASKETBALL TARGET GROUP IN DETAIL
Young target group
Basketball is a sport that reaches all age groups and has above-average relevance among young people. 39% of fans are between 18 and 39 years old (vs. 32% German average in this cohort). 36% of fans are 40 to 59 years old and 25% are 60 years or older. Basketball is particularly popular with men: 70% of fans are male.
High-income, male target group
What makes the sport particularly interesting for advertisers is the high net income of fans. 21% of spectators earn more than EUR 3,500 net per month (vs. 13% Ø DE). 39% of viewers earn EUR 2,001 to 3,500 net (vs. 30% Ø DE) and 41% EUR 2,000 or less (vs. 57% Ø DE). For advertisers, this means that in basketball you can reach a predominantly young and male target group with a high net income with your advertising message.