AMERICAN FOOTBALL CAMPAIGNS DELIVER ATTRACTIVE ROAS
23M+
AVG. IMPRESSIONS
Achieve high reach
in short time
1.70 EUR
AVG. CPM
Address premium target
group cost-efficiently
3,500+ EUR
BUDGET
Create relevance
with tailored budgets
AMERICAN FOOTBALL EXCITES YOUNG FANS, HARDLY ADDRESSABLE VIA LINEAR TV
Reach and Income
9.2M people in Germany are interested in American Football
68% of the audience are men
59% earn more than 2.000€ net income per month (vs. 43% German average)
Demographics
48% of fans are 18 to 39 years old
37% of fans are 40 to 59 years old
15% of fans are 60+ years old
AMERICAN FOOTBALL TARGET GROUP
It is becoming increasingly difficult to reach the male TV target group. With in-content ads, you can reach your target group live at the European League of Football as well as on YouTube, Instagram and TikTok.
68% male target group
48% between 18 to 39 years old
High net incomes
Your Brand in premium setting
AMERICAN FOOTBALL TARGET GROUP IN DETAIL
Young and male target group
68% of fans are men. Compared to the German average (49% men), the sport therefore predominantly reaches the male target group. The high proportion of young fans makes the sport particularly interesting for advertisers. 48% of fans are between 18 and 39 years old, which is well above the German age average. 37% of fans are between 40 and 59 years old and 15% are 60 or older.
High net income
Looking at the income of fans, the sport reaches a target group with significantly higher net incomes than the German average. 22% of fans have a net income of EUR 3,501 upwards (vs. 13% Ø DE). 37% of viewers earn EUR 2,001 to 3,500 net and 41% earn EUR 2,000 or less. This means for advertisers: American football fans are young, male and have a higher purchasing power than the German average.