Hamburg, 12 September 2024 – Karlsruher SC (KSC) automates their perimeter advertising processes with the SaaS solution of GIPEDO. This includes in particular the creation of playlists for perimeter advertising, a previously time-consuming and manual after-sales process. With GIPEDO Workspace this process now only takes a few seconds. This enables KSC to save valuable time, set new standards in matchday operations, and unlock marketing potential.
AUTOMATION OF PRE- AND AFTER-SALES PROCESSES WITH GIPEDO WORKSPACE
Generating playlists for KSCs perimeter boards was particularly time-consuming due to changing creatives from match day to match day. With GIPEDO’s AI-based playlist builder, playlists for the match day are created at the touch of a button and are exported in a compatible playout system format.
KSC partners can easily upload their creative files via an upload link. Allowing KSC to centrally manage creatives in one location. The technical specifications of the creative files are automatically checked during the upload. KSC can preview creatives in the Workspace and approve them with a single click. Additionally automatic reminders for missing creatives ensure that all files are submitted on time.
With GIPEDO Workspace KSC reduces their operational costs per match day, saving valuable time and offering its partners an innovative, digital service going forwards.
MODERNITY AND INNOVATIVE SPIRIT AT BBBANK WILDPARK
Following the extensive renovation of BBBank Wildpark in 2023, KSC plays in one of the most modern stadiums in Europe. The state-of-the-art LED perimeter board system integrates brands prominently into live TV and highlights, achieved by a 1.20 metre high perimeter board in the front row and a complete second row on touchline and goalline.
SUCCESSFUL MARKETING VIA GIPEDO MARKETPLACE
In the 23/24 season, perimeter board inventory was already successfully marketed via GIPEDO Marketplace. Campaigns by brands achieved an impressive 2.1 million live TV impressions per minute during home matches at BBBank Wildpark. These top figures in the 2nd Bundesliga offer brands a highly attractive advertising opportunity.
INCREASING FLEXIBILITY AND UNLOCKING NEW POTENTIAL
By utilising GIPEDO's software-as-a-service solution, KSC gains significantly more flexibility. The club can now acquire additional brands via GIPEDO Marketplace and access media budgets without further effort in after-sales. This allows KSC to focus on marketing its strong brand and increase revenue from media budgets.
"GIPEDO provides us with a simple after-sales process for our high-quality and high-reach LED perimeter board products. At the same time, utilising its automated workflows underlines the digital and innovative path that KSC is taking at BBBank Wildpark."
Lukas Münch, Team Lead Partner Management,
Karlsruher SC
"Karlsruher SC is an impressive example in many areas of how digitalisation and innovation can be implemented in the pro sports sector. By using our SaaS solution for automated perimeter advertising, KSC sets new standards in their after-sales processes. We are very pleased about the partnership and are proud to accompany and support KSC on this journey."
Lars Gantenberg, Co-Founder and CEO, GIPEDO
ABOUT KARLSRUHER SC
Karlsruher Sport-Club is a football club in Germany's 2nd Bundesliga. Employing around 80 people in various administrative areas, the company is part of the German mittelstand. As part of the "start-up with tradition" development process, Karlsruher SC is to be first-class in all areas - regardless of the league. The home of Karlsruher SC is the BBBank Wildpark, which was created in 2018 from the time-honoured Wildparkstadion and offers space for around 32,000 spectators for KSC matches.
ABOUT GIPEDO
Founded by Lars Gantenberg and Dr. Matthias Rettenmeier, GIPEDO is a tech startup that views clubs, leagues, and associations as valuable content publishers. The company launched its first product in January 2022, the GIPEDO marketplace and TV perimeter advertising in the 1st and 2nd Bundesliga. Since then, the platform (www.gipedo.io) has seen significant expansions, integrating three key aspects of sports marketing: automated buying and selling of advertising campaigns in sports, providing data and media KPIs for marketing decisions, and assisting with the organization of media inventory through SaaS solutions. These software solutions allow leagues or clubs to manage and control their entire media advertising inventory with minimal effort. Advertisers gain easy access to the high-reach and emotionally engaging world of sports, previously only available with inflexible and long-term commitments. GIPEDO gives clubs and leagues control over their advertising business and opens new opportunities for advertisers to enter professional sports. The intuitive use of GIPEDO software simplifies processes for both partners.
ABOUT FOUNDERS OF GIPEDO
Lars Gantenberg moved to Transfermarkt, a subsidiary of Axel Springer SE, in 2018 after 10 years in sports marketing at SPORTFIVE. As managing director, he was responsible for marketing, sales, strategy, and finance, driving the internationalization and global growth of the football portal. He conceived GIPEDO during his Global Executive MBA program at EADA Business School Barcelona and HHL Leipzig Graduate School of Management.
Dr. Matthias Rettenmeier has been developing data-driven software products for over 15 years, starting with data compression at the Fraunhofer Institute (SCAI). His entry into the startup Metrigo led him to Hamburg, where he developed technology for determining bid prices for real-time advertising auctions. After Metrigo was acquired by Zalando in 2014, he worked as Chief Data Scientist for Zalando's subsidiary ZMS. After successfully completing the integration, he was ready for something new, leading to the creation of GIPEDO.
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