KICKBASE

Bandenwerbung erreicht weltweit ein Millionenpublikum. Gemeinsam nutzen wir dieses wertvolle Asset besser. Wir steigern deinen Umsatz: digital, datengestützt und erstaunlich einfach.

WELCOME TO THE WORLD OF AMERICAN FOOTBALL AT GIPEDO

Kickbase is one of the leading mobile Bundesliga fantasy manager on the German market. Since its launch in 2013, Kickbase GmbH has managed to transform its app from a data-based manager game into a digital football experience with the most active user community. The innovative second-screen product for smartphones allows football fans to virtually set up a team of real Bundesliga professionals and thus collect points on every match day.

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CHALLENGE

Advertising in the world of Bundesliga to create brand awareness for its second screen offerings seemed like the most logical next step. Kickbase wanted to find the quickest and easiest way to test raising brand awareness across multiple clubs fanbases. Without any long-term contracts that would require costly legal agreements.

Implementation of campaigns in pro sports has always been challenging for these core reasons:

SOLUTION

Our GIPEDO Campaign Manager enabled Kickbase to implement their test campaign quickly, easily, and effectively. We were able to provide Kickball with a simple way to target football fans.

With our GIPEDO campaign manager cross club media, bookings are made flexible, simple, and data based. Offering Kickbase the opportunity to place their campaigns at the start of the season to reconnect with app users and acquire new ones.

After successfully running their season kick-off campaign including multiple matches the Kickbase community were excited to see the brand in various football stadiums and live on TV. Quickly through word-of-mouth the news spread through the Kickbase community.

Some of the advantages of booking through GIPEDO Campaign Manager highlighted by Kickbase were:

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BE PART OF THE ACTION

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WHAT KICKBASE LOVES ABOUT GIPEDO

Great advice & support
Easy booking process
Convenient upload of the animation
Clear and detailed reporting

"GIPEDO strongly convinces with its attractive offer and easy handling."

„Der Auf- und Ausbau langfristiger und innovativer Partnerschaften mit sozialem Mehrwert bleibt unser Fokus bei der TSG. GIPEDO bietet als Plattform eine ideale Ergänzung zur Vermarktung unseres TV-Bandeninventars. Dadurch können wir unterschiedliche Partnergruppen kennenlernen und über GIPEDO sogar neue Partner für die TSG gewinnen.“

Denni Stich

Management Board

TSG 1899 Hoffenheim

Management Board

TSG 1899 Hoffenheim