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WELCOME TO THE WORLD OF AMERICAN FOOTBALL AT GIPEDO
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ADMIRAL BET
Admiral Bet is one of the leading betting brands in Europe with business in Austria and Germany. Beside online betting they run hundreds of betting shops across both countries.They are part of the large Novomatic-group, which also operates in the casino and gambling as well as in the hotel- and tourist management industry.
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CHALLENGE
Admiral Bet faced a twofold challenge with the football season winding down. The need to maintain a high brand awareness was paramount. Additionally, Admiral Bet wants to diversify their customer base beyond the confines of football which currently accounts for the majority of all bets in Germany. This encouraged them to explore the world of American Football as the next frontier - a growing pro sport in the country.
Implementation of campaigns in multiple pro sports has always been challenging for these core reasons:
SOLUTION
At the end of the Bundesliga football season Admiral Bet wanted to ensure that their brand visibility remained high and to diversify their customer base. To achieve this, they began exploring the world of American Football.
Our platform offers a streamlined, data-driven approach that simplifies cross-club media bookings, delivering flexibility and customisation.
By utilising our platform, Admiral Bet accessed over 50 teams spanning 7 leagues, across 4 sports. This allowed them to diversify their campaign reach and target a new audience.
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WHAT ADMIRAL BET LOVES ABOUT GIPEDO
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Comments & needs during the process were promptly taken up
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Small issues got addressed in a very fast & solution oriented way
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Great advice & support
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Convenient invoicing
"GIPEDO bundles the booking of individual TV-relevant advertising media in sport across all sports and clubs on one platform."
„Der Auf- und Ausbau langfristiger und innovativer Partnerschaften mit sozialem Mehrwert bleibt unser Fokus bei der TSG. GIPEDO bietet als Plattform eine ideale Ergänzung zur Vermarktung unseres TV-Bandeninventars. Dadurch können wir unterschiedliche Partnergruppen kennenlernen und über GIPEDO sogar neue Partner für die TSG gewinnen.“
Denni Stich
Management Board
TSG 1899 Hoffenheim
Management Board
TSG 1899 Hoffenheim
