MISTER SPEX
Mister Spex, headquartered in the Prenzlauer Berg district of Berlin, is the leading digitally-driven omnichannel optical brand in Europe with over 5.8 million customers. They operate online shops in ten countries, over 60 stores in Germany, Austria, Sweden and Switzerland, and a nationwide network of over 400 partner opticians.
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Building brand awareness via TV ads is effective but addressing the male target group with TV spots comes with high CPMs
2
Sport is a great fit, but sport sponsoring with one club polarizes and carries the risk of losing fans of other clubs
3
Brand presence on stadium LED boards achieves high reach in an emotional environment, but is relatively complex when it comes to booking a pure media campaign - long term commitments, numerous contracts, minimum spends.
CHALLENGE
Mister Spex wants to increase brand awareness in the male target group and to broaden the customer base. Based on their experience TV is an effective channel for brand building. Since Mister Spex sees a lot of potential for expanding the target group through sports, they have always been interested in a presence in the Bundesliga.
However, both male TV audience and advertising in Sports have previously come with a couple of challenges:
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SOLUTION
The GIPEDO marketplace brings clubs and brands together on an online booking platform: transparent - simple - data-driven. GIPEDO opens up access to matchday-based media inventory in sport for more effective campaign planning and more targeted target group communication.
Mister Spex booked their first Bundesliga TV perimeter campaign with GIPEDO and pointed out the advantage of advertising in the premium environment of sports as part of their media mix to:
Broaden the (net) reach in the target group
Increase their visibility on different platforms and channels
Extending their audience into the sports target group
WHAT MISTER SPEX LOVES ABOUT GIPEDO
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Access to match day inventory of multiple clubs
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Accurate media impact estimation (i.e. CPM)
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Easy booking process
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Advice & support
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Reporting
"GIPEDO is a digital campaign booking platform with clear pricing & placement availability."
»Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.«
Dr. Mirko Caspar
Mister Spex SE
Managing Director
+ 7 %
This is what MISTER SPEX's achieved with their very first matchday based Bundesliga campaign after trusting in GIPEDO – Find out more about how they achieved this
WEBSITE TRAFFIC UPLIFT BECAUSE IT'S MATCHDAY?
