Kickbase makes it's debut in the Bundesliga using GIPEDO Campaign Manager.

IT'S A MATCH – INCREASING BRAND AWARENESS OF 2ND SCREEN PRODUCTS THROUGH 1ST SCREEN ADVERTISING

KICKBASE

Kickbase is one of the leading mobile Bundesliga fantasy manager on the German market. Since its launch in 2013, Kickbase GmbH has managed to transform its app from a data-based manager game into a digital football experience with the most active user community. The innovative second-screen product for smartphones allows football fans to virtually set up a team of real Bundesliga professionals and thus collect points on every match day.

1 Long term financial commitments with minimum spends must be individually organised per club

2 Contractual negotiations often take far longer to conclude whereas campaign planning is a seasonal process

3 Intensive communication overheard and complexities when exchanging creatives

CHALLENGE

Advertising in the world of Bundesliga to create brand awareness for its second screen offerings seemed like the most logical next step. Kickbase wanted to find the quickest and easiest way to test raising brand awareness across multiple clubs fanbases. Without any long-term contracts that would require costly legal agreements.

Implementation of campaigns in pro sports has always been challenging for these core reasons:

SOLUTION

Our GIPEDO Campaign Manager enabled Kickbase to implement their test campaign quickly, easily, and effectively. We were able to provide Kickball with a simple way to target football fans.

With our GIPEDO campaign manager cross club media, bookings are made flexible, simple, and data based. Offering Kickbase the opportunity to place their campaigns at the start of the season to reconnect with app users and acquire new ones.

After successfully running their season kick-off campaign including multiple matches the Kickbase community were excited to see the brand in various football stadiums and live on TV. Quickly through word-of-mouth the news spread through the Kickbase community.

Some of the advantages of booking through GIPEDO Campaign Manager highlighted by Kickbase were:

All available inventory at one glance – we make your campaign planning simple

Increase their visibility on different platforms and channels

One App for All – instead of advertisement processes involving several vendors, we offer one place for everything: booking, implementation and invoicing

LEARN MORE ❯

SIMPLICITY WITH GIPEDO

DATARICH
REPORTING

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CHOOSE YOUR MATCHES

1

BE IN THE
STADIUM

2

WHAT KICKBASE LOVES ABOUT GIPEDO

Great advice & support
Easy booking process
Convenient upload of the animation
Clear and detailed reporting

"GIPEDO strongly convinces with its attractive offer and easy handling."

»GIPEDO transforms the booking of a TV LED-Board from a tedious, manual process to an intuitive, efficient one.«

Johannes Feldges

Kickbase GmbH

Chief Business Officer