Admiral Bet targets new audiences through booking their first American Football campaign using GIPEDO Campaign Manager
Find out more about how they accomplished this
BETTING ON NEW HORIZONS
ADMIRAL BET
Admiral Bet is one of the leading betting brands in Europe with business in Austria and Germany. Beside online betting they run hundreds of betting shops across both countries.They are part of the large Novomatic-group, which also operates in the casino and gambling as well as in the hotel- and tourist management industry.
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Diversifying target groups using new sports, leagues, and clubs is traditionally extremely time consuming and costly.
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Comparing the incomparable: The difficulty of assessing new sports' potential based on traditional metrics like estimated reach and impressions
CHALLENGE
Admiral Bet faced a twofold challenge with the football season winding down. The need to maintain a high brand awareness was paramount. Additionally, Admiral Bet wants to diversify their customer base beyond the confines of football which currently accounts for the majority of all bets in Germany. This encouraged them to explore the world of American Football as the next frontier - a growing pro sport in the country.
Implementation of campaigns in multiple pro sports has always been challenging for these core reasons:
SOLUTION
At the end of the Bundesliga football season Admiral Bet wanted to ensure that their brand visibility remained high and to diversify their customer base. To achieve this, they began exploring the world of American Football.
Our platform offers a streamlined, data-driven approach that simplifies cross-club media bookings, delivering flexibility and customisation.
By utilising our platform, Admiral Bet accessed over 50 teams spanning 7 leagues, across 4 sports. This allowed them to diversify their campaign reach and target a new audience.
Extending Admiral Bet's audience into the American Football target group
Keeping high brand awareness during the football Bundesliga summer break
WHAT ADMIRAL BET LOVES ABOUT GIPEDO
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Comments & needs during the process were promptly taken up
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Small issues got addressed in a very fast & solution oriented way
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Great advice & support
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Convenient invoicing
"GIPEDO bundles the booking of individual TV-relevant advertising media in sport across all sports and clubs on one platform."
»GIPEDO offers us the possibility to place our campaign quickly and easily in different sports, which is important for us. The big advantage is also that the ad can be displayed at short notice and for a individiualy selectable period of time.«
Florian Hermann
Admiral Sportwetten GmbH
Director Marketing & Operations